FREE SHIPPING ON U.S. ORDERS OVER $30!

Bragg® is here to help everyone live more vibrantly, every day

Paul Bragg, the originator of Bragg® Apple Cider Vinegar, realized more than 100 years ago that we share a deep, natural desire towards a “healthy” lifestyle. It was this forward-thinking realization — that our bodies naturally crave a healthier balance — that led Paul to create Bragg® Live Foods Products, America’s original health food company known for iconic Bragg® food products like Bragg® Apple Cider Vinegar.

It has evolved into a shared movement for healthier, empowered lives. That begins with what we put into our bodies, then flows into other aspects of our lives.

With a growing collection of ingredient-driven products and over a century of proven wisdom, Bragg® is dedicated to helping you eat well, feel great, and live your best life… every single day.

100+ Years in the Making

Paul Bragg, the original founder and healthy lifestyle crusader, opens the first health food store in the United States: Bragg’s Health Food Store.
Paul Bragg, releases his first health book, and Bragg products continuing to inspire health followers worldwide and pioneer the healthy lifestyle movement.
Paul Bragg's adopted daughter, Patricia, begins assisting in his health store in the late '50s. Spreading his healthy lifestyle message to an even wider audience.
Patricia and Paul Bragg evangelize the healthy lifestyle movement on a global basis with an expanded product line.
Patricia Bragg becomes CEO in the 70s and stewards the company into a new era of growth backed by time-tested wellness.
Interest in apple cider vinegar explodes, driven by the imperative for healthy living, organic, clean label, and functional foods.
Today, we continue our relentless quest to make well-being simpler and more accessible to all.
“Your health is your wealth.”
- Paul C. Bragg
# # # # # # # #
“Nothing transforms a person faster than changing from a negative to a positive attitude.”
- Paul C. Bragg
# # # # # # # #
“You can change and improve the quality of your health by detoxifying your body. Start your Bragg healthy lifestyle today!”
- Paul C. Bragg
# # # # # # #
“Never underestimate the power of a kind word or deed.”
- Paul C. Bragg
# # # # # # # #
“Happiness is a rainbow in your heart – a real health sparkler!”
- Paul C. Bragg
# # # # # # # #
“Habits can be wrong, good or bad, healthy or unhealthy, rewarding or unrewarding. The right or wrong habits, decisions, actions, words or deeds… are up to you! Wisely choose your habits, as they can make or break your life!”
- Paul C. Bragg
# # # # # # # # #
“Wash vegetables, salad greens and fruits in a vinegar wash (1/3 cup white vinegar to 2–3 cups water) to help remove sprays, etc.”
- Paul C. Bragg
# # # #

Paul Bragg® introduced the idea of wellness to the world.

Nearly a century ago, Paul Bragg planted the seeds of a simple idea: that wholesome, quality foods could help people live healthier, more vibrant lives. His daughter-in-law, Patricia Bragg, carried that vision forward, honoring his timeless standards while guiding Bragg® into a new era with the same heartfelt commitment to quality and integrity. Today, we remain deeply rooted in that legacy—now proudly B Corp™ Certified, holding ourselves to the highest standards of social and environmental responsibility. And while the world has changed, the way we craft our Apple Cider Vinegar has not… We still start with fresh-pressed organic apples, allowing them to ferment naturally—first into alcohol, then transformed by the “Mother” into tangy acetic acid—before carefully testing and standardizing each batch to a consistent 5% acidity. It’s a simple, trusted process, and it’s been at the heart of every bottle we’ve made since the very beginning.

SHOP OUR PRODUCTS