Privacy Policy & Cookies Notice

Last Updated: 4/5/2023

This Privacy Policy & Cookies Notice (“Notice”) describes how Bragg Live Food Products, LLC (hereinafter “Bragg”, “we”, “our”, or “us”) collects, uses, and discloses information about you when you access or use any portion of our website and the information and services made available to you when you visit our website (the “Site”). The types of information we collect depend on how you use our Site. We may update this Notice at any time, and we will indicate at the top of this page the date it was last revised. If you have any questions about this Notice, please do not hesitate to contact us at

Types of Information Collected by Bragg

The most common information we collect is the information you provide us. For instance, when you create an account with us or contact us through the online portal provided on our Site to ask questions or subscribe to our newsletter, we ask you to provide certain personal information, such as your name, company, email address, location, and other contact details. If you contact us by phone, email, social media, or by some other means, we may keep a record of that correspondence and any information that you submitted in connection therewith. When we send you emails, including newsletters, we may also track if you open them. We may also collect other content and information you share by commenting on or participating in online forums and similar social media communities, or when you otherwise interact with us by any other means. If you want to purchase our products from the Site, it is our policy to redirect you to a third-party merchant. The Site may ask you to enter information about your location in order to direct you to the retailer nearest to you. Or the Site may direct you to a third-party online retailer. Please refer to those third-parties’ privacy policies and terms of use to learn more about their privacy practices, which we do not control. You may also purchase our products over the phone with one of Bragg’s customer service representatives. The phone representative may request certain personal information in order to complete the transaction, such as your name, company, email address, shipping address, phone number and other contact details. They may also request payment information, such as your credit or debit card number or your bank account number in order to process payments from you or to remit payments to you in connection with your purchase. When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and date and location of the transaction.

We (and our service providers) may collect information about how you use and interact with the Site using various technologies, such as cookies or web beacons. A cookie is a small text file that any website, including ours, places in your internet browser to save your preferences. We may use cookies to collect information about your location, your browser, when you accessed the Site and for how long, the website address that linked you to our Site, and the website you visited after leaving our Site. We may also use cookies to share information with other websites, media partners and social networks in order to offer you pertinent promotional and adverting communications that match your interests (third party cookies). Most browsers allow you to block and delete cookies. You may disable the installation of cookies by configuring your browser appropriately. However, if you do that, please be aware that the Site may not work properly. If you do not wish Bragg to use all or part of the above-mentioned cookies, please contact us at We may also utilize web analytics to help us improve our Site and increase website traffic. For example, we may use Google Analytics or other similar service providers to track and analyze our website data such as how many visitors we are getting, how long they stayed on the Site, their browsing habits, and their geographical location. Examining data from web analytics helps us understand who typically visits our Site, how they get to our Site, and what parts of are Site are viewed or visited most often. Understanding our audience helps us improve the products and services we provide to our customers.

Third-Party Pixels and Cookies

When you visit our website, log in, register or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting

When and Why Bragg May Use Your Information

We use your information for a variety of business and commercial purposes, such as for the purpose of: processing or fulfilling orders and transactions; providing customer service; marketing and advertising; internal research; providing, maintaining and improving our products and services; understanding our audience and improving the Site; communicating with you about our products; analyzing trends and usage of our Site; investigating and preventing fraud or other illegal activities, including any violation of our Terms of Use; maintaining appropriate records for internal administrative and accounting purposes; and for any other purpose communicated to you at the time the information was collected or as permitted by law.

When and Why Bragg May Share your Information with Others

We may share your information with other companies, third-party merchants, vendors, consultants and other service providers to assist us with the overall operation of our company. Our business operations rely on many third-party vendors that offer a variety of helpful services such as: marketing and advertising, logistics; order fulfillment; shipping; web hosting; ecommerce and online selling platforms; internet infrastructures; cloud computing; payment collection and processing; site analytics and optimization; inbound and outbound email services; spam filtering; social networking; and both direct and computer-mediated services that facilitate the creation or sharing of information, ideas, interests and other forms of expression related to the promotion and sale of our products. Please refer to these third-parties’ privacy policies and terms of use to learn more about their privacy practices, which we do not control. We cannot control or be held responsible for third parties’ privacy practices. There is also a chance we may share your personal information with others in order to: comply with government regulations, respond to court orders, comply with subpoenas or warrants, or adhere to other legal requirements; facilitate internal audits, company valuation or related internal due diligence; assist with the negotiation of or actual change of control or ownership in the company due to investment, merger, sale of company assets, financing or acquisition; and to personalize advertisements or connect you with merchants we believe you may be interested in and vice versa.

Data security.

We protect your personal data with various technical and organizational security measures that aim to minimize risks associated with data loss and the unauthorized use, disclosure and alteration of data. To this end, we use technology like firewalls and data encryption. We also restrict access to data with authorization controls for data access. Additionally, you should take all steps necessary to maintain the privacy of your accounts and related log-in and password information as well as restrict access by others to your computer devices. Our privacy and security features have limits. If you suspect that someone other than you has accessed your account, email, or otherwise acted in a fraudulent way insofar as it concerns your relationship with Bragg, please notify us immediately.

Your Choices

Many web browsers accept cookies by default. You have the choice to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect your use of and the functionality of our Site. Further, we only want to communicate with those who want to hear from us. You have the right to unsubscribe from our emails and newsletters at any time by simply clicking the designated “unsubscribe” link. If you would like to delete, update or correct your email address, mailing address, phone number or other contact information you provided us, please contact us at Requests to remove or update your contact information may take up to fifteen business days.

Storage of Data

We may store data until it is no longer necessary. This determination is made on a case-by-case basis and depends on the nature of the data. For example, it may be necessary to store personal data regarding pending or future legal disputes, or for things like maintaining and improving our Site and our products, or for keeping our systems secure, or for maintaining appropriate business and financial records. Personal data contained in contracts, documents, notifications and other business correspondence may also be subject to statutory storage obligations depending on the law in the applicable region.

Links to Third Party Websites

Our Site may contain links to websites operated and maintained by third parties, over which we have no control, including social media websites hosted by third-party providers. However, this Privacy Notice only addresses Bragg’s collection and use of your information, if any. Your access to such third-party websites is solely at your own risk. You should read the privacy policy and terms and conditions of any other website before using and disclosing any of your information on such website.

The Global Distribution of our Products

We have authorized distributors located outside of the United States. Your information may be transferred, transmitted to, stored, or processed in the United States or other areas located outside your country as necessary for us to provide our Products to consumers throughout the world. We may utilize third-party platforms, domains, and other third-party service providers located outside your country to assist us in the global promotion, sale and distribution of our products. We carefully select business partners that have effective security measures and safeguards in place, however you should consult their terms of use and privacy policies, which we have no control over, to determine how they collect and use data. Because some recipients of your personal data are located outside your country, please note that protection laws may provide a different level of protection than the laws in your country.

Your Privacy Rights

In those countries where we are required to do so by law, you may have the right to be informed as to how and whether your personal data is being collected and obtain a copy thereof, and in some cases, you may have the right to request erasure of your personal data. For further questions about your privacy rights, please contact Finally, you may have the right to lodge a complaint with a supervisory authority of the national or regional privacy laws applicable to you.

Data Protection Officer

In those countries where we are required to do so by law, we have appointed a Data Protection Officer to oversee the processing and protection of your personal data. Our Data Protection Officer can be contacted by email at or through physical mail to the attention of the Data Protection Officer for Bragg Live Food Products, LLC, Box 7, Santa Barbara, California, USA, 93102.

Supplemental Privacy Statement for California Consumers

If you are a California consumer, the information below also applies to you and supplements the terms of this Notice. If you are a California consumer and current or potential employee of Bragg, this Notice and these additional terms are further supplemented by Bragg’s internal employee privacy policies, which are not disclosed herein. Certain terms used in this section have the meaning given to them in California Civil Code § 1798.100, et seq. (the “CCPA”). In accordance with the CCPA, during the twelve months since we last updated this Privacy Notice, we may have:

1. Collected the following categories of personal information about you:

Identifiers such as name, username, alias, shipping address, unique personal identifiers (such as pixels, cookies, web beacons), IP address, email address, phone number, customer number, information obtained from identification cards, bank account information, financial information, or other similar identifiers;

Internet or other electronic network activity information such as domain information, IP address, pages visited before and after you visited our Site, cookie information, and session information such as time spent on certain pages and page interaction;

Geolocation information such as location of your computer device to help us determine and recommend nearest third-party merchants that sell our products and also to help us determine where our website traffic is originating from;

Commercial information about the goods you purchased or considered purchasing and other purchasing histories or tendencies;

Legally protected classifications such as age, gender, marital status, veteran or military status;

Payment information (under California Civil Code 1798.80) such as billing data;

Information you post such as comments on social media;

Inferences drawn from any of the information identified above to understand your preferences, interests and trends.

2. Collected your personal information from the following categories of sources:

(a) Directly from you, for example, when you enter your data on our Site, create an account, subscribe to our emails, make a purchase, and interact with us on the phone or online;

(b) Directly and indirectly from you due to your usage of and activity on our Site, social media pages, and mobile applications;

(c) From our third-party vendors, merchants, and service providers that help us run our business such those that we use to fulfill orders, provide logistics, process your payments, verify your information, provide analysis and analytics, maintain our directories and databases, administer and monitor emails and marketing, administer and send emails, newsletters and ads, and provide consulting services.

3. Used your personal information for one or more of the following business or commercial purposes:

(a) Providing customer service and communications with you with you at your request, including responding to your emails, phone calls, requests or inquiries;

(b) Processing or fulfilling orders and transactions including, as applicable, order confirmation, billing, enrollment in any contest, awards, loyalty or other programs, and delivering products;

(c) Providing, maintaining and improving products and services;

(d) Marketing and advertising;

(e) Web Analytics and site optimization, including creating aggregated, pseudonymized, or anonymized information for analytical and statistical purposes;

(f) Internal research;

(g) Personalizing your experience online including offers from other companies you may like;

(h) Providing you with newsletters, articles, product or service alerts, and announcements;

(i) Including you in market research, surveys, promotions, sweepstakes, and contests;

(j) Evaluating your shopping experience or existing products to create new items;

(k) Interacting with you when you contact us as a vendor or on behalf of another business and keeping a record of all interactions with consumers if they place an order or communicate with us over the telephone or online;

(l) Verifying and validating your identity or otherwise preventing, investigating fraud, unlawful, unauthorized or criminal activity, or unauthorized access to or use of personal information, our websites or data systems;

(m) Enabling you to interact with service providers, whether by linking to their sites or allowing the viewing of their content within our online environment or content within their online environment

4. Shared your personal information with these categories of vendors:

(a) Service providers such as IT vendors, cloud computing providers, providers of online business and ecommerce platforms; background applications, database providers, customer service vendors and other service providers that need access to such information to perform services for us;

(b) Ad networks, ad tech vendors, social networks, and other marketing and advertising vendors;

(c) Data analytics providers;

(d) Third-party payment processors;

(e) Logistics service providers

Right to Opt-out of Sale of Personal Information

The CCPA gives consumers the ability to direct a business not to sell their personal information to a third party. We do not sell your personal information, and therefore this requirement does not apply to us. As detailed herein, we and our service providers only use personal information to the extent necessary to perform our normal business operations and help us communicate with and understand our customers.

California Consumer Privacy Rights

California residents have the right to request that we disclose the categories of personal information collected; the categories of sources from which personal information is collected; the business or commercial purpose; the categories of third parties with which the businesses shares personal information, and other information we may have about you. Similarly, California residents can request that we delete certain pieces of their personal information, excluding aggregated non-identifiable information that we collect to improve our services. You may submit a written request to After you (or an agent which you authorize) submit a request to access or delete your personal information, we are required to “verify” that your request is not fraudulent. Thus, upon receiving your request, we may use various verification methods to verify the request as the circumstances dictate.

We reserve the right to deny your deletion request if we determine that retaining the information is necessary for us or our service provider(s) to: attend to pending or future legal disputes; keep our websites and systems secure and identify and repair errors that impair site functionality; maintain appropriate business and financial records; complete the transaction for which we collected the personal information or otherwise perform our contract with you; detect or protect against fraudulent, or illegal activity, or prosecute those responsible for such activities; ensure the right of free speech; comply with a legal obligation; or make other internal and lawful uses of that information.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not: Deny you goods or services; charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties; or provide you a different level or quality of goods or services.

Do Not Track Signals: Our systems do not recognize "Do Not Track" signals to the extent received from a web browser.

If you have any questions or complaints regarding this Notice, our global privacy standards or our handling of personal data, you can contact the Bragg’s Privacy Team by email to (contacting will connect you with those at Bragg who are responsible for the handling of personal data, which includes our appointed data protection officer in your country, if applicable).