Natural wellness since 1912
1912
Paul Bragg starts a wellness revolution, speaking publicly about ideas that had rarely been in the public consciousness before: that wholesome, quality foods could help people live healthier, more vibrant lives.
1920s
Paul Bragg releases his first health book, gaining more fans and pioneering the healthy lifestyle movement.
1940s
Paul Bragg’s adopted daughter, Patricia, begins helping at his health food store and starts spreading his wellness message to a wider audience.
1960s
Patricia and Paul Bragg expand their healthy lifestyle movement to a global audience with an expanded product line.
1980s
Patricia becomes CEO and leads the company into a new era of growth backed by time-tested wellness.
2000s
Interest in apple cider vinegar explodes, driven by people wanting to add clean, raw, and organic foods to their routine.
Today
Today, we're still leading the way by bringing science-backed products and sharing resources to spread the word about natural wellness.
More transparency.
Less fiction.
Let’s clear up some of the rumors surrounding Bragg and our beloved Apple Cider Vinegar.
Does Bragg use Apeel on its apples?
No! Coatings like Apeel or Organipeel are not used on our apples. Our fermentation process is all natural.
Is Bill Gates the owner of Bragg?
Nope! Bill does NOT own Bragg and is not partnered with anything we do. Period. End of story.
Did Bragg change their ACV recipe?
Great news! We haven’t changed the recipe since Paul Bragg created it generations ago.
We evolve with science but stay rooted in nature. Our commitment to the Bragg founding principles is as strong as ever.
Then, 1912
Santa Barbara, CA
Paul Bragg’s belief in a deep connection with nature and desire to spread the word on natural wellness.
Today, 2025
Worldwide
We're still leading the way, offering science-backed products and resources to spread the word about natural wellness.
Explore our world of wellness.
Hungry for more? Learn more about our mission and the science-backed benefits of our products. There’s also a few delicious recipes to try at home.
